Time, Space, Opportunity: 3 Ways to Help You Begin Branding
Filed Under: 21st Century Branding, Beliefs-Based Branding
“Rather than love, than money, than fame, give me truth.” Ralph Waldo Emerson By Emily Soccorsy I spend most of my time working out of my home office, pounding away …
How to Know When Your Brand Needs a Refresh
Filed Under: 21st Century Branding, Beliefs-Based Branding
And when will it work? By Emily Soccorsy One of the most frequently asked questions we receive is: How do I know if my brand needs a refresh? (We are …
3 Ways to Strengthen Your Brand for Any Conversation
Filed Under: 21st Century Branding, Beliefs-Based Branding
By Emily Soccorsy + Justin Foster We believe and teach our clients that brands begin in conversations. In fact, we propose that you don’t actually have a brand until it is …
The Love Story of You + Your Brand
Filed Under: 21st Century Branding, Beliefs-Based Branding
What is a brand? It’s your presence when you are not present. It’s also the emotions you inspire in people when they encounter you or your work/calling/brand. So how do …
Where Does My Brand Begin?
Filed Under: 21st Century Branding, Beliefs-Based Branding
By Emily Soccorsy + Jennifer Lawhead 3 Ways To Uniquely Tell The Story of Your Brand Often people ask us, “how do I build my brand?” It’s pretty obvious they …
The Real ROI of Branding: 5 Signs
Filed Under: 21st Century Branding
By Emily Soccorsy + Justin Foster “Brand” and “branding” can often be a bit esoteric — even for brand geeks like us (not to be confused with band geeks, of …
Are You an Awake Leader?
Filed Under: 21st Century Branding, Beliefs-Based Branding
By Emily Soccorsy + Justin Foster We often get the question, “who do you work with?” Most times, the questioner expects us to list off an industry, a company size, …
How to Pass the Brand Test and Build Your Personal Brand: 3 Tips to Help You Earn an A+
Filed Under: 21st Century Branding
By Emily Soccorsy, co-founder You’re being tested. Every single day — potentially at every hour. Your words, your behavior, your veracity. Who you say you are, what you say you …
A Strong Brand Solves a Thousand Business Problems
Filed Under: 21st Century Branding
By Emily Soccorsy + Justin Foster “I can’t work on my brand right now, I have business problems to deal with.” “The goals for the business aren’t important or relevant …
The One Surefire Way Your Content Will Be Consumed
Filed Under: 21st Century Branding
By Jennifer Lawhead – Chief of Content Many organizations, especially in the last several years, have jumped on the content marketing bandwagon. Using content as a way to engage, educate …
Stop Waiting for the World to Tell You What Your Brand Is
Filed Under: 21st Century Branding
By Emily Soccorsy + Justin Foster Stop waiting for the world to tell you what your brand is. It’s never going to happen. Not really. We are so reactionary and …
‘I’m Different And That’s Bad:’ The Lie That Stops You From Being a Brand
Filed Under: 21st Century Branding, Beliefs-Based Branding
3 Practices to Get Weird By Emily Soccorsy + Justin Foster Being different is no bueno. Of course, you don’t consciously think that! But that’s what your mind is often …