Cat Weise
  • June 20, 2017

Putting Silliness on the Schedule

What fun does for productivity, collaboration + brand This interview with Cat Weise, Root + River Chief of Staff, delves into the idea of light-heartedness and its power in the …

View of Ceiling with Odd Chandeleir
  • May 05, 2017

There’s Only One Thing Missing From Your Brand

By Emily Soccorsy In a Root Session with one of our clients last week, the CEO began to complain about how difficult it is to hire good people. His complaints, …

Emily and Justin Speak to their audience
  • March 21, 2017

Time, Space, Opportunity: 3 Ways to Help You Begin Branding

“Rather than love, than money, than fame, give me truth.” Ralph Waldo Emerson By Emily Soccorsy I spend most of my time working out of my home office, pounding away …

Sketch Get Re-rooted
  • March 20, 2017

How to Know When Your Brand Needs a Refresh

And when will it work? By Emily Soccorsy One of the most frequently asked questions we receive is: How do I know if my brand needs a refresh?  (We are …

Ways to Strengthen Your Brand
  • February 20, 2017

3 Ways to Strengthen Your Brand for Any Conversation

By Emily Soccorsy + Justin Foster We believe and teach our clients that brands begin in conversations. In fact, we propose that you don’t actually have a brand until it is …

Sketch The Way Your brand makes me feel
  • February 09, 2017

The Love Story of You + Your Brand

What is a brand? It’s your presence when you are not present. It’s also the emotions you inspire in people when they encounter you or your work/calling/brand. So how do …

Sketch Become a brand
  • January 24, 2017

Where Does My Brand Begin?

By Emily Soccorsy + Jennifer Lawhead 3 Ways To Uniquely Tell The Story of Your Brand Often people ask us, “how do I build my brand?” It’s pretty obvious they …

Sketch Woman's Face
  • December 19, 2016

Are You an Awake Leader?

By Emily Soccorsy + Justin Foster We often get the question, “who do you work with?” Most times, the questioner expects us to list off an industry, a company size, …

Sketch Pitcher and Cup
  • September 22, 2016

‘I’m Different And That’s Bad:’ The Lie That Stops You From Being a Brand

3 Practices to Get Weird By Emily Soccorsy + Justin Foster Being different is no bueno. Of course, you don’t consciously think that! But that’s what your mind is often …

Woman taking a shower
  • September 07, 2016

Why I No Longer Use FUD

Filed Under:

Originally posted on LinkedIn by Justin Foster  Fear. Uncertainty. Doubt. FUD. Tapping into this part of the human psyche is as old as the human race. It is the foundation …

Sketch Woman Wearing Statement Soulful Sweatshirt
  • June 26, 2016

How Being a Soulful Leader Boosts Your Brand

By Emily Soccorsy + Justin Foster There are a lot of business people who balk at the use of the term “soul.” They think it has no place in the …

Mind Over Message
  • May 06, 2016

Mind Over Message: Why Sadness, Stubbornness & Staleness Stick Around

By Emily Soccorsy + Justin Foster The most stubborn remnant of 20th century thinking is that you can move people by moving their brains. And that messaging is merely an …