Intrinsic Branding

Inward As intrinsic brand strategists, we often hear people talking about “working on their brand” and they ask questions like: When does my brand need attention? What should I be …

What does it even say?

By Kel Barlow Root: Go Inward Something about the beach is deeply cathartic. The sand collecting between your toes, the salt-laced air, the cries of seagulls overhead, the waves rolling …

By Emily Soccorsy Discipline terrifies many. Encoded to equate to punishment or forced obedience, the word itself often causes tension, elicits immediate resistance, and generates fear. I understand and can …

By Jocelyn Lovelle Root: Go Inward The tire company said they had no record of our purchase, and then you found the receipt. The client, who had been on the …

By Chris Klonoski ROOT: Go Inward It’s the month for graduations.  Graduation is rightfully framed as a celebration. We pause to acknowledge and appreciate all the work it took to …

Embrace the chaos to choose tranquility

By Emily Soccorsy Inward  Taking excellent care of your clients, of the people you serve, begins always with one critical step: ensuring you are taking care of yourself.  This may …

By Jocelyn Lovelle I write a weekly Substack and as of today, I’ve written 101 posts over the past two years.  I have an overarching content plan, and even so, …

On attracting the opportunities that will best serve you  By Jocelyn Lovelle THE ROOT: GO INWARD My best friend sent me a blanket this year for the holidays. That may …

By Emily Soccorsy Being humble is a beautiful quality and a terrible brand strategy. This is what I tell my clients when they say that they don’t want their content …

By Emily Soccorsy This time of year, I can be a curmudgeon. The last month of the calendar year is full to the brim of sugary, caffeinated muchness, making me …