Intrinsic Branding

Nurturing is not a goal and it isn’t a resolution. It’s an approach or a mindset. It’s organic. It’s truth. And it differs for everyone. Nurturing is what you do for you – and then – you are able to do for others. 

Editor’s Note: This month at Root + River we are musing on Nurturing and this musing is being led by Brand Strategist Chris Klonoski. As with everything at Root + …

Every brand must stand for something.

This month at Root + River we are musing on Service. We examine this theme through two lenses: a rooted lens (inward) and a river lens (outward). As with everything …

Here are a few different ways to think about updating your care for your team and update your brand at the same time.

Releasing is what we are musing on this month at Root + River.

By Emily Soccorsy Do you know someone going through loss right now? Is that someone you? Someone close to me recently went through an unexpected, jarring change. It was not …

By Jennifer Lawhead Any business can brand themselves. But being an intrinsic brand requires intentionality, a willingness to go inward and the courage to tell meaningful stories.  Sounds easy, right? …

Branding is an emotional journey. Your brand is how other people experience what you believe. By understanding and being tuned into the emotions of your audience, you can design a …

By Jennifer Lawhead You may be telling your story, but are you telling it on purpose? We have a client who spent months crafting and fine tuning his origin story. …

Originally shared on Emily’s LinkedIn As tribal beings we will always be inclined to belong. It’s a natural and hard-wired tendency that our forebears relied upon for survival. It came …

As the people in charge of our brands, we want to stand out. We want our voices to rise above the lesser operators, the people who give our industry a …