Compassion makes branding better

You might not think compassion has much to do with branding.

We don’t like to disagree. Actually, that’s not true. We do like to disagree. (See what we did there?)

We think compassion has everything to do with branding. (When clients identify compassion as a core belief during Root Sessions, we get a bit giddy.)

As evidence, look at how the least compassionate brands fare in today’s marketplace (Uber, Donald Sterling, Papa John’s).

We recently spent a week considering the intersection of compassion and brand.

We muse on all topics branding and being human on Instagram @rootandriver . We invite you to follow along and share, challenge, ask and add. To reach us directly, fill out this form.

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