Leaders who have yet to embrace change are at a distinct disadvantage.
Those who fear change they do not understand very well may be opting out of modern business. Read: So getting your arms around change needs to be at the top of your priority list.
We live in a constant state of change — within our lives, our businesses, our times and our brands. Ignoring change or condemning it will not make it go away.
We recently spent some time opining and sharing our thoughts on change.
Emily Soccorsy + Justin Foster are cofounders of the intrinsic branding practice known as Root + River. Together with their defiantly different clients, they uncover then articulate the foundational elements of the brand. Then, they provide brand strategy and brand coaching as the brand is rolled out internally and externally. Obsessive about language and differentiation, Emily + Justin are also authors and speakers. Follow @rootandriver @fosterthinking and @emilyatlarge.