Filed Under: Humanistic Marketing
On Thursday, September 2, 2021, at 3:00 p.m. CT, we will talk with Sarah Hawley, Founder and CEO of Growmotely, the first global platform designed to source and lead remote teams. She believes in defying convention and has embraced radical transparency and self-awareness in both her personal life and leadership roles. Author of Conscious Leadership, A Journey from Ego to Heart, Sarah explores how to create a life of absolute freedom, embracing deep inner work to connect with a unique and empowering way of leading.
Q: Who are you, and what do you do?
I’m Sarah Hawley, CEO & Founder of Growmotely.
Q: What do you love about marketing?
I love the problem-solving aspect and the art of effectively communicating what a brand is all about, resulting in attracting the desired audience.
Q: What do you loathe about marketing and communications?
Nothing really – I guess perhaps the time it takes to solve a problem, and how we can sometimes miss the mark and not realize it.
Q: What’s one thing you’d like leaders to understand better about marketing and communications?
I’d like leaders to understand that communicating who you ARE as an organization is more important than communicating who you think you should be.
Q: What’s one thing you wish leaders would forget about marketing and communications?
Fake it ‘til you make it.
Q: What has been your biggest mistake in your career? Lessons from that?
Where to start? Entrepreneurship is a series of constant learnings so it’s hard to pinpoint one thing. I also don’t really think of things as ‘mistakes’, more just continual challenges and opportunities for growth. I’d say one of the most important things I’ve learned is about alignment – in all aspects. When we’re in alignment, we are in flow. When something is out of alignment it tends to be an energy block restricting the positive growth and forward momentum of a business.
Q: What has been the most satisfying victory in your career? Lessons from that?
The most satisfying thing has been learning how to lead effectively, and build highly engaged and happy teams, as this means I can literally bring anything to life in a business sense. This came with many an ego death, and a lot of self-reflection, inner work, truth and transparency. Ultimately I learned that for me, transparency wins.
Q: What are you reading or listening to (podcasts or audiobooks) right now that you would recommend?
My fave podcast for inspiration is How I Built This. I love hearing the backstories – especially while I’m effectively living out my own startup back story right now! The book I’m enjoying is The Sovereign Individual.
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