Marketing
  • December 05, 2017
  • ROOT + RIVER

How much money should I spend on marketing?

As little as possible, mate. Surprised? You’ve been taught to believe that marketing is a cost center. You’ve been trained to think that when you invest in marketing you are …

  • December 01, 2017
  • ROOT + RIVER

Synthesis Episode 3: Cort Dial: An Unconventional Take on the Crisis in Leadership

EPISODE 3: Cort Dial, author, speaker, leader whisperer LISTEN HERE (video + audio) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and …

Welcome to the Human Age
  • November 24, 2017
  • ROOT + RIVER

What does culture have to do with brand?

We are five years into the Human Age. In the 21st century, leaders must go beyond taking care of their people to embodying a new level of caring for people. …

Rose Fass
  • November 21, 2017
  • ROOT + RIVER

Synthesis Episode 2: Being an Agent for Change, A Conversation with Rose Fass

EPISODE 2: Rose Fass, CEO of Fassforward, Agent for Transformation Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see …

Giving away something priceless
  • November 05, 2017
  • ROOT + RIVER

How do I monetize my talents?

Hi Hurray! You’ve realized we’re not just nutty spiritualists waiting for the clouds to part and money to fall like a tender rain. We are unabashed capitalists. Free marketeers. Supporters …

Compassion statement
  • November 04, 2017
  • ROOT + RIVER

Compassion makes branding better

You might not think compassion has much to do with branding. We don’t like to disagree. Actually, that’s not true. We do like to disagree. (See what we did there?) …

About me
  • October 22, 2017
  • ROOT + RIVER

I’m ready to tell my story. Where do I start?

First, congratulations to you. You’ve discovered the work that’s behind you is not the work that’s in front of you. It’s not your life’s work. It’s not what lies at …

Hold this Position
  • October 13, 2017
  • ROOT + RIVER

How do we create a market position?

Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Like “authenticity,” “story” and …

Root and River team silly
  • October 09, 2017
  • ROOT + RIVER

We do retreats. Do you?

We never used to retreat this much. Ever. (In fact, Justin thought retreats were kind of lame.) But in building a virtual team and working from far-flung corners of the …

drawing of woman
  • October 09, 2017
  • ROOT + RIVER

Who the heck is my target audience?

Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Let’s start with this …

Change
  • October 02, 2017
  • ROOT + RIVER

Change: Why Not Love It?

Leaders who have yet to embrace change are at a distinct disadvantage. Those who fear change they do not understand very well may be opting out of modern business. Read: …

Why is marketing so overwhelming?
  • September 29, 2017
  • ROOT + RIVER

Why is marketing so overwhelming?

Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Marketing is overwhelming. What …