Synthesis Root+River

EPISODE 2: Rose Fass, CEO of Fassforward, Agent for Transformation

Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the world differently. 

Rose Fass

Our second episode featured the incomparable Rose Fass, CEO of Fassforward Consulting Group — who is also one of our mentors and dear friends.

Our discussion was a rich dive into Rose’s upbringing as the daughter of a Marine who was taught the importance of entrepreneurism from her first hot cocoa stand.

We chatted about Rose’s rise to corporate insider as Chief Transformation Officer at Xerox and her transition to highly successful consulting group owner and author.

Rose also shared one of her root truths that continues to guide her today — and what one conversation she wishes leaders in corporate America could stop having.

Rose is the author of The Chocolate Conversation.

Some of our favorite quotes from Rose in this episode:

“It’s not who’s right, it’s what’s right.”

“Leadership is messy!”

“Without autonomy, people will not bring their best self to work.”

Watch/listen here.

Emily Soccorsy + Justin Foster are cofounders of the intrinsic branding practice known as Root + River. Together with their defiantly different clients, they uncover then articulate the foundational elements of the brand. Then, they provide brand strategy and brand coaching as the brand is rolled out internally and externally. Obsessive about language and differentiation, Emily + Justin are also authors and speakers. Follow @rootandriver @fosterthinking and @emilyatlarge.

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