audience profiling Archives

Synthesis Episode #11: Justin Zoradi on Incompleteness, Resistance and Pursuing Your Time

February 11, 2019 // Emily // No Comments // Posted in Beliefs-Based Branding, Leadership, Marketing, Podcast // beliefs-based branding, brand, branded, entrepreneurism, fundraising, image, leadership, leading, nonprofit organization, parenthood, passion, personal brand, podcast, social good, Synthesis, young leader

LISTEN HERE (audio + video) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the world differently. Our […]

Branding happens in moments

January 10, 2019 // Emily // No Comments // Posted in 21st Century Branding, Intrinsic Branding, Leadership, Marketing // brand category, brand moment, brand position, brand strategy session, branding, business strategy, intrinsic brand, Marc Benioff, Mike O'Krent, perspective, salesforce, strategic intent, Ted, Ted talk, Tedx

By Emily Soccorsy and Justin Foster A brand doesn’t magically appear. A logo might. But not a brand. Brands are really deeply seeded ideas, so they take time to formulate […]

You Don’t Need a Marketing Agency

December 3, 2018 // Emily // 1 Comments // Posted in 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding, Leadership, Marketing, Social Media // brand consulting, brand practice, branding, CEO, entrepreneur, founder, freelancers, intrinsic branding, leadership, marketing, marketing strategy, message, operator, owner, personal brand, ROI, small business, social media, solopreneur, word-of-mouth

By Emily Soccorsy + Justin Foster Small business owners are in a bit of a conundrum when it comes to marketing. You can either do it yourself or bring in […]

Ungrateful about marketing?

November 19, 2018 // Emily // No Comments // Posted in Uncategorized // brand category, brand coach, brand consultancy, brand discovery, category, differentiation, director of marketing, intrinsic branding, intrinsic leaders, leaders, leadership, marketing, marketing plan, message, mission, personal brand, Root Session

Marketing is a little bit like a Rodney Dangerfield quote. It can’t get no respect. Everybody in the business wants great marketing and basically nobody wants to do great marketing. […]

You’re in charge of marketing, right? No. You’re not.

There’s this paradox about being responsible for the marketing of an organization: You are “in charge” of the brand and at the same time, you are not in charge of […]

What is your brand’s MLE (minimum level of excellence)?

October 1, 2018 // Emily // No Comments // Posted in 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding, Uncategorized // brand, brand coach, brand coaching, brand consulting, brand discovery, brand practice, brand story, branding, business, business coaching, business model, digital, digital presence, leadership, modern brand, story

By Emily Soccorsy and Justin Foster A brand is an organic, living thing. It is both a practice and a discipline. And yet there is also a baseline, or minimum, […]

Synthesis Episode 10: Ron Price + Stacy Ennis on Growing Influence

October 1, 2018 // Emily // No Comments // Posted in Beliefs-Based Branding, Intrinsic Branding, Leadership, Podcast // beliefs, beliefs-based branding, brand coaching, branding, business, business consulting, complexity, consulting, influence, innovation, intrinsic branding, intrinsic leaders, leaders, leadership, leadership coaching, non-conformity, podcast

LISTEN HERE (audio + video) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the world differently. Our tenth episode […]

Why Ego Kills Brands

September 7, 2018 // Emily // No Comments // Posted in 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding, Leadership // beliefs-based branding, brand, brand coaching, brand consulting, brand strategy, branding, business, business consulting, business culture, business leadership, coaching, consulting, culture, ego, ego-driven, Elon Musk, leaders, leadership, leadership brand, personal brand, soul-based leaders, Travis Kalanick, Trump

By Emily Soccorsy + Justin Foster To be a leader you need a healthy ego. Leading with your ego will kill your brand. Discuss. Not sure what to discuss? We […]

Synthesis Episode 9: CEO Tanya Hall on Bringing Honor to Self-Publishing

August 29, 2018 // Emily // No Comments // Posted in Beliefs-Based Branding, Intrinsic Branding, Leadership, Podcast // beliefs, beliefs-based branding, branding, business consulting, complexity, consulting, innovation, intrinsic branding, intrinsic leaders, leaders, leadership, non-conformity

LISTEN HERE (audio + video) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the world differently. Our ninth episode […]

How to Turn Brand Anxiety into Brand Intelligence

August 14, 2018 // Justin Foster // No Comments // Posted in 21st Century Branding, Leadership // brand, branding, leadership, marketing, mission-based branding, self care

By Emily Soccorsy + Justin Foster You’ve been going along and growing your company. You are a good leader, and you have a good heart. And you are good at […]