Brand
  • January 10, 2019
  • ROOT + RIVER

Branding happens in moments

By Emily Soccorsy and Justin Foster A brand doesn’t magically appear. A logo might. But not a brand. Brands are really deeply seeded ideas, so they take time to formulate …

2019 Marketing Strategy
  • November 19, 2018
  • ROOT + RIVER

Ungrateful about marketing?

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Marketing is a little bit like a Rodney Dangerfield quote. It can’t get no respect. Everybody in the business wants great marketing and basically nobody wants to do great marketing. …