The vision is the fixed point on the horizon we all agree to navigate the brand toward. While plans and strategies come later, the vision you create for your life or business or brand really must suit you first. It must feel somehow deeply tied to your soul and to your mission.
Too few rituals marking significant moments of change and growth; scarce opportunities to slow down, gather and recognize a fellow human being’s journey through life.
You cannot attract what you are not clear about.