Read Me
  • March 08, 2019
  • ROOT + RIVER

An Open Letter

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  Branding is a force for good. Let us ask you a few uncomfortable questions (because we love inquiry): Is it important to you how you show up in the …

  • March 02, 2021
  • ROOT + RIVER

How to Understand the Emotional Needs of Your Audience

Branding is an emotional journey. Your brand is how other people experience what you believe. By understanding and being tuned into the emotions of your audience, you can design a …

Warby-Parker
  • February 12, 2021
  • ROOT + RIVER

Your Story Is Lost Without Intentionality

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By Jennifer Lawhead You may be telling your story, but are you telling it on purpose? We have a client who spent months crafting and fine tuning his origin story. …

Branding in 2021
  • February 05, 2021
  • ROOT + RIVER

Podcast Guests on Little Bird Marketing

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On today’s episode Host and Momma Bird at Little Bird Marketing Priscilla McKinney has a lively and engaging conversation with the co-founders of Root and River, Emily Soccorsy and Justin Foster as they explain the concepts of …

  • January 29, 2021
  • ROOT + RIVER

Wrecking The Most Common and Detrimental Mistake in Branding

Originally shared on Emily’s LinkedIn As tribal beings we will always be inclined to belong. It’s a natural and hard-wired tendency that our forebears relied upon for survival. It came …

  • January 25, 2021
  • ROOT + RIVER

What Amanda Gorman Taught Us About Storytelling

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By Jennifer Lawhead If you tuned into Joe Biden’s inauguration, it was impossible not to be talking about Amanda Gorman. In a nation that has been fractured by division and …