21st Century Branding

By Chris Klonoski For a decade a dear friend and I, both in the throes of child-raising and career-managing, hosted a “gift of the month” club.  Membership in the club? …

By Chris Klonoski I’m a lazy gardener. I love the idea of the garden. I love the look of a garden. But I struggle with most things that need to …

By Emily Soccorsy The idea of influence has been twisted up in recent years.  Once used to describe an emanating power, it has now (with an “r” added to its …

Brand is how people experience your soul.

As we talk about practicing – building new habits to help us accomplish goals, tasks or to build new skills, we apply discipline to the external process, the actual doing

Be strong in your desire to repel – and be soft in how you handle it.

By Emily Soccorsy One of the core concepts we dance with at Root + River is the idea of repelling.  Most people think of repelling as a bad thing.  We …

Inspiration can be found everywhere – and often in places where you least expect it.

By Jennifer Lawhead You may be telling your story, but are you telling it on purpose? We have a client who spent months crafting and fine tuning his origin story. …

Originally shared on Emily’s LinkedIn As tribal beings we will always be inclined to belong. It’s a natural and hard-wired tendency that our forebears relied upon for survival. It came …

As the people in charge of our brands, we want to stand out. We want our voices to rise above the lesser operators, the people who give our industry a …

An Entrepreneurial Journey of Monetizing Your Mission A rare yet not impossible sequence of events: Seeing a need in the world that sparks a personal mission That mission inspires a …