You’re in charge of marketing, right? No. You’re not.
Filed Under: 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding, Leadership
There’s this paradox about being responsible for the marketing of an organization: You are “in charge” of the brand and at the same time, you are not in charge of …
What is your brand’s MLE (minimum level of excellence)?
Filed Under: 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding
By Emily Soccorsy and Justin Foster A brand is an organic, living thing. It is both a practice and a discipline. And yet there is also a baseline, or minimum, …
Why Ego Kills Brands
Filed Under: 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding, Leadership
By Emily Soccorsy + Justin Foster To be a leader you need a healthy ego. Leading with your ego will kill your brand. Discuss. Not sure what to discuss? We …
How to Turn Brand Anxiety into Brand Intelligence
Filed Under: 21st Century Branding, Leadership
By Emily Soccorsy + Justin Foster You’ve been going along and growing your company. You are a good leader, and you have a good heart. And you are good at …
Market As You Would Like To Be Marketed To
Filed Under: 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding
By Emily Soccorsy + Justin Foster In our world, the most egregious violators of the Golden Rule are marketers. By in large, they do not market unto others as they …
3 Corporate Habits that Will Crush Your Entrepreneurial Spirit
Filed Under: 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding, Leadership
We heart entrepreneurial people. We heart them wherever they may be, and whenever they might find us. In the last year, we’ve seen an increasing number of what we term …
Amor Fati and Your Brand
Filed Under: 21st Century Branding, Intrinsic Branding, Leadership
As humans we love to quantify. Predict. Determine. Forecast. Around 300,000 years ago (when we as a human race began) predicting, determining and developing and sharing systems of knowing provided …
Synthesis Episode 4: How to Make Deep Connections, a Conversation with Kristi Hall
Filed Under: 21st Century Branding, Leadership, Synthesis
EPISODE 4: Kristi Hall LISTEN HERE (video + audio) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the …
Why You Should Stop Saying, “I Don’t Have a Story”
Filed Under: 21st Century Branding, Intrinsic Branding
By Jennifer Lawhead “I have nothing to say.” “I don’t have an exciting story to tell.” “I’m just a typical business owner.” When I work with clients to help them …
Know Thyself: A 21st Century Branding Principle
Filed Under: 21st Century Branding, Intrinsic Branding, Leadership
One of the most surprising moments of a Root Session is when our beloved client has the realization their brand was already inside of them. We did not tell them …
A Very Different Kind of New Year’s Resolution…
Filed Under: 21st Century Branding, Beliefs-Based Branding
New Year’s resolutions are lame. For the most part, anyway. They are generally some in-the-moment super important idea abandoned as quickly as a battery-less toy on Christmas morning. But setting …
How much money should I spend on marketing?
Filed Under: 21st Century Branding, Beliefs-Based Branding, Case Studies
As little as possible, mate. Surprised? You’ve been taught to believe that marketing is a cost center. You’ve been trained to think that when you invest in marketing you are …
