Beliefs-Based Branding

Brand is how people experience your soul.

As we talk about practicing – building new habits to help us accomplish goals, tasks or to build new skills, we apply discipline to the external process, the actual doing

Too few rituals marking significant moments of change and growth; scarce opportunities to slow down, gather and recognize a fellow human being’s journey through life.

When we celebrate, we have the opportunity to pause and assess the distances we’ve traveled.

Nurturing is not a goal and it isn’t a resolution. It’s an approach or a mindset. It’s organic. It’s truth. And it differs for everyone. Nurturing is what you do for you – and then – you are able to do for others. 

Every brand must stand for something.

An Entrepreneurial Journey of Monetizing Your Mission A rare yet not impossible sequence of events: Seeing a need in the world that sparks a personal mission That mission inspires a …

Unless you intentionally live in a self-created bubble, everyone and everything is trying to get your attention at all times.  Therefore, we don’t give our attention for any length of …

Soon, people will be making decisions. The decisions will be about what work they choose to do, what schools they will send their children back to, what places they want …

No.  And yes.  Crisis reveals pretense. So the days of hardcore, tone-deaf, insistent and interruptive marketing are over. That kind of marketing does not matter now.  It doesn’t matter to …

In times like these, there is a tendency to hunker down and wait for it to blow over, to get mired in fear over what to say and say nothing. …

When our team of four met in a charming Austin bungalow on our summer retreat of 2016, we decided it was time to reevaluate our values. Which ones still resonated …