Humanistic Marketing

Warning: Over the last two years you have been convinced that marketing is overly-complicated, exhausting and overwhelming.  Due to the overabundance of fear, and the plethora of marketing options out …

On Thursday, December 2, 2022, at 2:00 p.m. CT, we will talk with Andy Crestodina, Co-Founder and Chief Marketing Officer for Orbit Media Studios, Inc. an award-winning Chicago web design …

“I never want to be in sales.” This I told myself for years. So, when one of my early stage entrepreneurial mentors gave me this advice: “If you want to …

How does one go about personally branding themselves? What makes for a good personal brand? We wanted to answer these questions around how to become a personal brand by sharing …

Here’s the funny thing about differentiation: everyone talks about doing it, and very few actually do. Instead, they chase nuances and slightly-better statements. Brands obsess over taglines and slogans which make …

We believe the future of marketing is ethical. And soulful. That statement may make more than a few people feel itchy.  “Really?” one might ask, “In this saturated, shouting, cutthroat, …

On Thursday, May 6 we will have the pleasure of interviewing Kelly Campbell and Tracy Yates, co-founders of Consciousness Leaders, and marketing leaders in their own right. All are welcome …

In many ways, marketing is doing more harm than good in the world. It creates false need where there may not be need. It prays upon lack and scarcity. It …

Branding is an emotional journey. Your brand is how other people experience what you believe. By understanding and being tuned into the emotions of your audience, you can design a …

On October 1 at 2p CT, we will be visiting with John Hardesty on our “Being Marketers” webcast. Here is a sneak preview of our discussion. Q: Who are you …

Unless you intentionally live in a self-created bubble, everyone and everything is trying to get your attention at all times.  Therefore, we don’t give our attention for any length of …

In the best of times being a director of marketing and communication is kind of like holding your ground in the center of a tornado. You must watch carefully where …