Off the Record
  • June 27, 2019
  • ROOT + RIVER

The Off-The-Record Factor: Share Stories You’d Normally Hide

If you were being interviewed by The New York Times about the success of your brand, what would you say? (I’ll give you a moment). Would you explain how you made …

Root and River Brand Lab
  • June 26, 2019
  • ROOT + RIVER

BrandLab Attendee, We’d Like You to Meet Someone. Yourself.

When is the last time you raced against your buddies to make and fly a paper airline? Or when have you last handwritten something sacred and private, folded it up …

Reimaging Capitalism
  • June 05, 2019
  • ROOT + RIVER

Rethinking Branding in the Age of Reimagined Capitalism

By Emily Soccorsy + Justin Foster One of the greatest pains of modern thinking is our addiction to dualism. While we are used to seeing this us-versus-them, black-or-white approach in …

Tell me a story
  • May 09, 2019
  • ROOT + RIVER

Don’t Tell Stories. Excavate Them. By Jennifer Lawhead

“That’s the story!” I exclaimed to a client on a recent storytelling and content coaching call. If I’ve learned anything from our clients recently, it’s this: when it comes to …

Marcia Reynolds
  • May 08, 2019
  • ROOT + RIVER

Synthesis Episode #12: Marcia Reynolds On How Coaching Can Shift Living

As Our twelfth episode features Marcia Reynolds, Psy D., Marcia is the author of three books, The Discomfort Zone, Outsmart Your Brainand Wander Woman, with a fourth book on coaching …

Find the Flow
  • April 22, 2019
  • ROOT + RIVER

Find the Flow, F (orget) the Formula

By Emily Soccorsy and Justin Foster The marketing world is over-saturated with formulas. This is because formulas are intended to remove uncertainty. And because uncertainty is the boondoggle of human …

synthesis
  • February 11, 2019
  • ROOT + RIVER

Synthesis Episode #11: Justin Zoradi on Incompleteness, Resistance and Pursuing Your Time

LISTEN HERE (audio + video) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the world differently. Our eleventh …

Brand
  • January 10, 2019
  • ROOT + RIVER

Branding happens in moments

By Emily Soccorsy and Justin Foster A brand doesn’t magically appear. A logo might. But not a brand. Brands are really deeply seeded ideas, so they take time to formulate …

Wanted ROI or Nada
  • December 03, 2018
  • ROOT + RIVER

You Don’t Need a Marketing Agency

By Emily Soccorsy + Justin Foster Small business owners are in a bit of a conundrum when it comes to marketing. You can either do it yourself or bring in …

Director of Marketing Nothing
  • November 02, 2018
  • ROOT + RIVER

You’re in charge of marketing, right? No. You’re not.

There’s this paradox about being responsible for the marketing of an organization: You are “in charge” of the brand and at the same time, you are not in charge of …

Ron and Stacy
  • October 01, 2018
  • ROOT + RIVER

Synthesis Episode 10: Ron Price + Stacy Ennis on Growing Influence

LISTEN HERE (audio + video) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the world differently. Our tenth episode …

Ego Kills
  • September 07, 2018
  • ROOT + RIVER

Why Ego Kills Brands

By Emily Soccorsy + Justin Foster To be a leader you need a healthy ego. Leading with your ego will kill your brand. Discuss. Not sure what to discuss? We …