Working on your brand? Brands grow from within.
Filed Under: Beliefs-Based Branding, Intrinsic Branding, Leadership, Marketing
Inward As intrinsic brand strategists, we often hear people talking about “working on their brand” and they ask questions like: When does my brand need attention? What should I be …
How Do I Get to the Root of My Brand?
Filed Under: Intrinsic Branding, Leadership, Marketing
What does it even say?
How to Understand the Emotional Needs of Your Audience
Filed Under: Humanistic Marketing, Intrinsic Branding, Marketing
Branding is an emotional journey. Your brand is how other people experience what you believe. By understanding and being tuned into the emotions of your audience, you can design a …
Wrecking The Most Common and Detrimental Mistake in Branding
Filed Under: 21st Century Branding, Intrinsic Branding, Marketing
Originally shared on Emily’s LinkedIn As tribal beings we will always be inclined to belong. It’s a natural and hard-wired tendency that our forebears relied upon for survival. It came …
Why You Sound Like Everyone Else
Filed Under: 21st Century Branding, Intrinsic Branding, Marketing
As the people in charge of our brands, we want to stand out. We want our voices to rise above the lesser operators, the people who give our industry a …
Slow Down to Speed Up
Filed Under: 21st Century Branding, Intrinsic Branding, Marketing
As a director of marketing, you’ve become friends with timelines and time management, buddies with bandwidth. Even if the leadership team loves your ideas and encourages you to execute, they …
The Unstoppable Power of an Aligned CEO and CMO
Filed Under: 21st Century Branding, Intrinsic Branding, Marketing
In our work with mission-based leaders, there is one factor above all others that leads to successful brand differentiation. That factor doesn’t involve SEO or PPC. It’s not the best …
Planning for 2021 is foolish: Question instead
Filed Under: 21st Century Branding, Intrinsic Branding, Marketing
A plan is a method for achieving an end, so says Merriam-Webster. If 2020 has taught us anything, it’s that relying too heavily on the solidity of your plans is …
How do I do biz dev now?
Filed Under: Marketing
Even as we’ve settled into routines around working remotely, meeting virtually, and supervising online learning, many of us still seem stuck when it comes to how to carry on doing …
Why is marketing so hard right now?
Filed Under: Marketing
Branding and marketing have never been easy. But throw in a pandemic, social and political unrest and a recession and that will complicate things a bit more. So no shame …
The Marketing Metric That Matters the Most
Filed Under: Marketing
By Jennifer Lawhead When I was 16-years-old, I gave a friend a piece of advice that I don’t remember. How do I know it actually happened, you may ask, since …
Vision is a marriage, not a hookup
By Emily Soccorsy + Justin Foster You always have to know more about where your brand is going than the marketplace. This is the role of vision for your brand. …
