• December 13, 2019

How Do I Do Big Marketing With A Small Team?

As the director of marketing, you are one person. You are one person who acts as the chief mouthpiece, the brilliant broadcaster and the tenacious town crier for your big …

  • January 10, 2019

Branding happens in moments

By Emily Soccorsy and Justin Foster A brand doesn’t magically appear. A logo might. But not a brand. Brands are really deeply seeded ideas, so they take time to formulate …

Director of Marketing Nothing
  • November 02, 2018

You’re in charge of marketing, right? No. You’re not.

There’s this paradox about being responsible for the marketing of an organization: You are “in charge” of the brand and at the same time, you are not in charge of …

In the New Year we resolve
  • December 28, 2017

A Very Different Kind of New Year’s Resolution…

New Year’s resolutions are lame.  For the most part, anyway. They are generally some in-the-moment super important idea abandoned as quickly as a battery-less toy on Christmas morning. But setting …

Treion Muller
  • November 21, 2017

Synthesis Episode 1: Why Digital Learning Still a Mystery to So Many

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EPISODE 1: Treion Muller and Digital Transformation LISTEN HERE Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the …