Read Me
  • March 08, 2019
  • ROOT + RIVER

An Open Letter

Filed Under:

Branding is a force for good. Let us ask you a few uncomfortable questions (because we love inquiry): Is it important to you how you show up in the world? …

Wanted ROI or Nada
  • December 03, 2018
  • ROOT + RIVER

You Don’t Need a Marketing Agency

By Emily Soccorsy + Justin Foster Small business owners are in a bit of a conundrum when it comes to marketing. You can either do it yourself or bring in …

drawing
  • October 01, 2018
  • ROOT + RIVER

What is your brand’s MLE (minimum level of excellence)?

By Emily Soccorsy and Justin Foster A brand is an organic, living thing. It is both a practice and a discipline. And yet there is also a baseline, or minimum, …

Phone
  • April 03, 2018
  • ROOT + RIVER

3 Corporate Habits that Will Crush Your Entrepreneurial Spirit

We heart entrepreneurial people. We heart them wherever they may be, and whenever they might find us. In the last year, we’ve seen an increasing number of what we term …

Know Thyself
  • January 08, 2018
  • ROOT + RIVER

Know Thyself: A 21st Century Branding Principle

One of the most surprising moments of a Root Session is when our beloved client has the realization their brand was already inside of them. We did not tell them …