branding

A few times a year we host a workshop we’ve fondly come to call BrandLab. It’s more than just your average workshop. It’s an experience designed to ruffle your soulful …

By Emily Soccorsy In a Root Session with one of our clients last week, the CEO began to complain about how difficult it is to hire good people. His complaints, …

And when will it work? By Emily Soccorsy One of the most frequently asked questions we receive is: How do I know if my brand needs a refresh?  (We are …

By Emily Soccorsy, co-founder You’re being tested. Every single day — potentially at every hour. Your words, your behavior, your veracity. Who you say you are, what you say you …

By Emily Soccorsy + Justin Foster Stop waiting for the world to tell you what your brand is. It’s never going to happen. Not really. We are so reactionary and …

3 Practices to Get Weird By Emily Soccorsy + Justin Foster Being different is no bueno. Of course, you don’t consciously think that! But that’s what your mind is often …

By Emily Soccorsy + Justin Foster Your ego has served you well in building your business. (We define ego as the mind part of you, the one that is constantly …

Becoming a Brand: The Final 30% 3 Most Often Overlooked Aspects of Brand Building You are almost there. You spent the time to dig into what makes you different. You …

By Emily Soccorsy + Justin Foster If you are a senior leader, you have fought through multiple recessions, market fluctuations and dealt with flavor-of-the-month marketing initiatives. So you may view …