branding

First, congratulations to you. You’ve discovered the work that’s behind you is not the work that’s in front of you. It’s not your life’s work. It’s not what lies at …

Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Like “authenticity,” “story” and …

Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Let’s start with this …

Leaders who have yet to embrace change are at a distinct disadvantage. Those who fear change they do not understand very well may be opting out of modern business. Read: …

Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Marketing is overwhelming. What …

We often say, “start at the root.” When a leader looks inward to build their brand, he or she is doing the work that most haven’t dared to do. By …

Defiance: it’s one of the most underrated qualities for modern-day leaders. But, maybe defiance isn’t what you think. Read our #facesofrootandriver quotes about what defiance means to us, and how …

“You talk a lot about mission. But what does my mission have to do with my business or my career?” Editor’s Note: The questions you don’t ask could hold the …

Emily Soccorsy and Justin Foster are from Root + River. They are brand strategists and marketers who believe that your brand is how other people experience what you believe. In this …

When you’re immersed in your darkest hour, can good emerge? For our very own Emily Soccorsy, co-founder and strategist, it did. Recently, Emily was featured in So Scottsdale magazine for …

Three Vital Foundations of Your Brand By Emily Soccorsy A few days ago, Facebook CEO Mark Zuckerberg announced Facebook had, for the first time in its short and meteoric history, …

What fun does for productivity, collaboration + brand This interview with Cat Weise, Root + River Chief of Staff, delves into the idea of light-heartedness and its power in the …