• June 01, 2017

5 Ways BrandLab Rewires Your Brain

A few times a year we host a workshop we’ve fondly come to call BrandLab. It’s more than just your average workshop. It’s an experience designed to ruffle your soulful …

View of Ceiling with Odd Chandeleir
  • May 05, 2017

There’s Only One Thing Missing From Your Brand

By Emily Soccorsy In a Root Session with one of our clients last week, the CEO began to complain about how difficult it is to hire good people. His complaints, …

Sketch Get Re-rooted
  • March 20, 2017

How to Know When Your Brand Needs a Refresh

And when will it work? By Emily Soccorsy One of the most frequently asked questions we receive is: How do I know if my brand needs a refresh?  (We are …

  • December 12, 2016

How to Pass the Brand Test and Build Your Personal Brand: 3 Tips to Help You Earn an A+

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By Emily Soccorsy, co-founder You’re being tested. Every single day — potentially at every hour. Your words, your behavior, your veracity. Who you say you are, what you say you …

Sketch Wristwatch with What is my Brand
  • October 13, 2016

Stop Waiting for the World to Tell You What Your Brand Is

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By Emily Soccorsy + Justin Foster Stop waiting for the world to tell you what your brand is. It’s never going to happen. Not really. We are so reactionary and …

Sketch Pitcher and Cup
  • September 22, 2016

‘I’m Different And That’s Bad:’ The Lie That Stops You From Being a Brand

3 Practices to Get Weird By Emily Soccorsy + Justin Foster Being different is no bueno. Of course, you don’t consciously think that! But that’s what your mind is often …

Sketch of a man thinking: I got this
  • August 16, 2016

5 Ways Your Ego Might Be Making You a Terrible Marketer

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By Emily Soccorsy + Justin Foster Your ego has served you well in building your business. (We define ego as the mind part of you, the one that is constantly …

Handwritten Text Branding is a Spiritual Exercise
  • March 11, 2016

Becoming a Brand: The Final 30%

Becoming a Brand: The Final 30% 3 Most Often Overlooked Aspects of Brand Building You are almost there. You spent the time to dig into what makes you different. You …

Myths About Branding
  • February 03, 2016

5 Common Myths CEOs Believe About Branding

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By Emily Soccorsy + Justin Foster If you are a senior leader, you have fought through multiple recessions, market fluctuations and dealt with flavor-of-the-month marketing initiatives. So you may view …