Why Ego Kills Brands
Filed Under: 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding, Leadership
By Emily Soccorsy + Justin Foster To be a leader you need a healthy ego. Leading with your ego will kill your brand. Discuss. Not sure what to discuss? We …
Synthesis Episode 7: CEO Allen Gannett – On Knowing Who You Are + Tackling Creativity
Filed Under: Intrinsic Branding, Leadership, Synthesis
EPISODE 7: Allen Gannett LISTEN HERE (audio + video) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the …
Synthesis Episode 6: Kristin Romaine – Bringing Joy to Community Building
Filed Under: Intrinsic Branding, Leadership, Synthesis
EPISODE 5: Kristin Romaine LISTEN HERE (audio) Part I Part II Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us …
Synthesis Episode 5: Elijah May on the Human Experience
Filed Under: Intrinsic Branding, Leadership, Synthesis
EPISODE 5: Elijah May LISTEN HERE (video + audio) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the …
How much money should I spend on marketing?
Filed Under: 21st Century Branding, Beliefs-Based Branding, Case Studies
As little as possible, mate. Surprised? You’ve been taught to believe that marketing is a cost center. You’ve been trained to think that when you invest in marketing you are …
