differentiation

Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Like “authenticity,” “story” and …

We never used to retreat this much. Ever. (In fact, Justin thought retreats were kind of lame.) But in building a virtual team and working from far-flung corners of the …

Leaders who have yet to embrace change are at a distinct disadvantage. Those who fear change they do not understand very well may be opting out of modern business. Read: …

Defiance: it’s one of the most underrated qualities for modern-day leaders. But, maybe defiance isn’t what you think. Read our #facesofrootandriver quotes about what defiance means to us, and how …

“You talk a lot about mission. But what does my mission have to do with my business or my career?” Editor’s Note: The questions you don’t ask could hold the …

By Emily Soccorsy In a Root Session with one of our clients last week, the CEO began to complain about how difficult it is to hire good people. His complaints, …

By Emily Soccorsy, co-founder You’re being tested. Every single day — potentially at every hour. Your words, your behavior, your veracity. Who you say you are, what you say you …

3 Practices to Get Weird By Emily Soccorsy + Justin Foster Being different is no bueno. Of course, you don’t consciously think that! But that’s what your mind is often …