Don’t Tell Stories. Excavate Them. By Jennifer Lawhead
Filed Under: 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding, Leadership, Marketing, Story
“That’s the story!” I exclaimed to a client on a recent storytelling and content coaching call. If I’ve learned anything from our clients recently, it’s this: when it comes to …
Synthesis Episode #12: Marcia Reynolds On How Coaching Can Shift Living
Filed Under: 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding, Leadership
As Our twelfth episode features Marcia Reynolds, Psy D., Marcia is the author of three books, The Discomfort Zone, Outsmart Your Brainand Wander Woman, with a fourth book on coaching …
How do we create a market position?
Filed Under: 21st Century Branding, Beliefs-Based Branding
Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Like “authenticity,” “story” and …
We do retreats. Do you?
Filed Under: 21st Century Branding, Workshops
We never used to retreat this much. Ever. (In fact, Justin thought retreats were kind of lame.) But in building a virtual team and working from far-flung corners of the …
Defiance: Your Leadership Style’s Secret Weapon
Filed Under: Leadership
Defiance: it’s one of the most underrated qualities for modern-day leaders. But, maybe defiance isn’t what you think. Read our #facesofrootandriver quotes about what defiance means to us, and how …
There’s Only One Thing Missing From Your Brand
Filed Under: 21st Century Branding, Beliefs-Based Branding
By Emily Soccorsy In a Root Session with one of our clients last week, the CEO began to complain about how difficult it is to hire good people. His complaints, …
How to Pass the Brand Test and Build Your Personal Brand: 3 Tips to Help You Earn an A+
Filed Under: 21st Century Branding
By Emily Soccorsy, co-founder You’re being tested. Every single day — potentially at every hour. Your words, your behavior, your veracity. Who you say you are, what you say you …
Stop Waiting for the World to Tell You What Your Brand Is
Filed Under: 21st Century Branding
By Emily Soccorsy + Justin Foster Stop waiting for the world to tell you what your brand is. It’s never going to happen. Not really. We are so reactionary and …
‘I’m Different And That’s Bad:’ The Lie That Stops You From Being a Brand
Filed Under: 21st Century Branding, Beliefs-Based Branding
3 Practices to Get Weird By Emily Soccorsy + Justin Foster Being different is no bueno. Of course, you don’t consciously think that! But that’s what your mind is often …
