Emily on defiance
  • September 17, 2017
  • ROOT + RIVER

Defiance: Your Leadership Style’s Secret Weapon

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Defiance: it’s one of the most underrated qualities for modern-day leaders. But, maybe defiance isn’t what you think. Read our #facesofrootandriver quotes about what defiance means to us, and how …

Brand Standards
  • September 17, 2017
  • ROOT + RIVER

What Does My Mission Have To Do With My Business?

“You talk a lot about mission. But what does my mission have to do with my business or my career?” Editor’s Note: The questions you don’t ask could hold the …

Coaching for Leaders
  • September 11, 2017
  • ROOT + RIVER

Podcast Guests on Coaching for Leaders

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Emily Soccorsy and Justin Foster are from Root + River. They are brand strategists and marketers who believe that your brand is how other people experience what you believe. In this …

Emily Soccorsy Featured on So Scottsdale
  • July 11, 2017
  • ROOT + RIVER

Soccorsy Featured in Magazine for Courage, Accomplishments

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When you’re immersed in your darkest hour, can good emerge? For our very own Emily Soccorsy, co-founder and strategist, it did. Recently, Emily was featured in So Scottsdale magazine for …

View of Ceiling with Odd Chandeleir
  • May 05, 2017
  • ROOT + RIVER

There’s Only One Thing Missing From Your Brand

By Emily Soccorsy In a Root Session with one of our clients last week, the CEO began to complain about how difficult it is to hire good people. His complaints, …

Sketch of a man thinking: I got this
  • August 16, 2016
  • ROOT + RIVER

5 Ways Your Ego Might Be Making You a Terrible Marketer

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By Emily Soccorsy + Justin Foster Your ego has served you well in building your business. (We define ego as the mind part of you, the one that is constantly …

Myths About Branding
  • February 03, 2016
  • ROOT + RIVER

5 Common Myths CEOs Believe About Branding

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By Emily Soccorsy + Justin Foster If you are a senior leader, you have fought through multiple recessions, market fluctuations and dealt with flavor-of-the-month marketing initiatives. So you may view …