There’s Only One Thing Missing From Your Brand
Filed Under: 21st Century Branding, Beliefs-Based Branding
By Emily Soccorsy In a Root Session with one of our clients last week, the CEO began to complain about how difficult it is to hire good people. His complaints, …
How to Know When Your Brand Needs a Refresh
Filed Under: 21st Century Branding, Beliefs-Based Branding
And when will it work? By Emily Soccorsy One of the most frequently asked questions we receive is: How do I know if my brand needs a refresh? (We are …
How to Pass the Brand Test and Build Your Personal Brand: 3 Tips to Help You Earn an A+
Filed Under: 21st Century Branding
By Emily Soccorsy, co-founder You’re being tested. Every single day — potentially at every hour. Your words, your behavior, your veracity. Who you say you are, what you say you …
5 Common Myths CEOs Believe About Branding
Filed Under: 21st Century Branding
By Emily Soccorsy + Justin Foster If you are a senior leader, you have fought through multiple recessions, market fluctuations and dealt with flavor-of-the-month marketing initiatives. So you may view …