Welcome to the Human Age
  • November 24, 2017
  • ROOT + RIVER

What does culture have to do with brand?

We are five years into the Human Age. In the 21st century, leaders must go beyond taking care of their people to embodying a new level of caring for people. …

Giving away something priceless
  • November 05, 2017
  • ROOT + RIVER

How do I monetize my talents?

Hi Hurray! You’ve realized we’re not just nutty spiritualists waiting for the clouds to part and money to fall like a tender rain. We are unabashed capitalists. Free marketeers. Supporters …

Compassion statement
  • November 04, 2017
  • ROOT + RIVER

Compassion makes branding better

You might not think compassion has much to do with branding. We don’t like to disagree. Actually, that’s not true. We do like to disagree. (See what we did there?) …

About me
  • October 22, 2017
  • ROOT + RIVER

I’m ready to tell my story. Where do I start?

First, congratulations to you. You’ve discovered the work that’s behind you is not the work that’s in front of you. It’s not your life’s work. It’s not what lies at …

Hold this Position
  • October 13, 2017
  • ROOT + RIVER

How do we create a market position?

Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Like “authenticity,” “story” and …

Root and River team silly
  • October 09, 2017
  • ROOT + RIVER

We do retreats. Do you?

We never used to retreat this much. Ever. (In fact, Justin thought retreats were kind of lame.) But in building a virtual team and working from far-flung corners of the …

Change
  • October 02, 2017
  • ROOT + RIVER

Change: Why Not Love It?

Leaders who have yet to embrace change are at a distinct disadvantage. Those who fear change they do not understand very well may be opting out of modern business. Read: …

Why is marketing so overwhelming?
  • September 29, 2017
  • ROOT + RIVER

Why is marketing so overwhelming?

Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Marketing is overwhelming. What …

Emily on Inner Work
  • September 22, 2017
  • ROOT + RIVER

Inner Work: A Crucial Building Block for Modern-Day Brands

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We often say, “start at the root.” When a leader looks inward to build their brand, he or she is doing the work that most haven’t dared to do. By …

Emily Soccorsy Featured on So Scottsdale
  • July 11, 2017
  • ROOT + RIVER

Soccorsy Featured in Magazine for Courage, Accomplishments

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When you’re immersed in your darkest hour, can good emerge? For our very own Emily Soccorsy, co-founder and strategist, it did. Recently, Emily was featured in So Scottsdale magazine for …

Mission Possible Pin
  • June 28, 2017
  • ROOT + RIVER

How Being Mission-centric Drives Your Brand: What Zuckerberg Knows

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Three Vital Foundations of Your Brand By Emily Soccorsy A few days ago, Facebook CEO Mark Zuckerberg announced Facebook had, for the first time in its short and meteoric history, …

Cat Weise
  • June 20, 2017
  • ROOT + RIVER

Putting Silliness on the Schedule

What fun does for productivity, collaboration + brand This interview with Cat Weise, Root + River Chief of Staff, delves into the idea of light-heartedness and its power in the …