Know Thyself
  • January 08, 2018
  • ROOT + RIVER

Know Thyself: A 21st Century Branding Principle

One of the most surprising moments of a Root Session is when our beloved client has the realization their brand was already inside of them. We did not tell them …

Welcome to the Human Age
  • November 24, 2017
  • ROOT + RIVER

What does culture have to do with brand?

We are five years into the Human Age. In the 21st century, leaders must go beyond taking care of their people to embodying a new level of caring for people. …

Giving away something priceless
  • November 05, 2017
  • ROOT + RIVER

How do I monetize my talents?

Hi Hurray! You’ve realized we’re not just nutty spiritualists waiting for the clouds to part and money to fall like a tender rain. We are unabashed capitalists. Free marketeers. Supporters …

Root and River team silly
  • October 09, 2017
  • ROOT + RIVER

We do retreats. Do you?

We never used to retreat this much. Ever. (In fact, Justin thought retreats were kind of lame.) But in building a virtual team and working from far-flung corners of the …

drawing of woman
  • October 09, 2017
  • ROOT + RIVER

Who the heck is my target audience?

Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Let’s start with this …