Rethinking Branding in the Age of Reimagined Capitalism
Filed Under: 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding, Leadership, Marketing
By Emily Soccorsy + Justin Foster One of the greatest pains of modern thinking is our addiction to dualism. While we are used to seeing this us-versus-them, black-or-white approach in …
Find the Flow, F (orget) the Formula
Filed Under: 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding, Leadership, Marketing
By Emily Soccorsy and Justin Foster The marketing world is over-saturated with formulas. This is because formulas are intended to remove uncertainty. And because uncertainty is the boondoggle of human …
Ungrateful about marketing?
Filed Under: Marketing
Marketing is a little bit like a Rodney Dangerfield quote. It can’t get no respect. Everybody in the business wants great marketing and basically nobody wants to do great marketing. …
3 Corporate Habits that Will Crush Your Entrepreneurial Spirit
Filed Under: 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding, Leadership
We heart entrepreneurial people. We heart them wherever they may be, and whenever they might find us. In the last year, we’ve seen an increasing number of what we term …
Synthesis Episode 4: How to Make Deep Connections, a Conversation with Kristi Hall
Filed Under: 21st Century Branding, Leadership, Synthesis
EPISODE 4: Kristi Hall LISTEN HERE (video + audio) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the …
Know Thyself: A 21st Century Branding Principle
Filed Under: 21st Century Branding, Intrinsic Branding, Leadership
One of the most surprising moments of a Root Session is when our beloved client has the realization their brand was already inside of them. We did not tell them …
What does culture have to do with brand?
Filed Under: 21st Century Branding, Beliefs-Based Branding, Leadership
We are five years into the Human Age. In the 21st century, leaders must go beyond taking care of their people to embodying a new level of caring for people. …
How do I monetize my talents?
Filed Under: 21st Century Branding, Beliefs-Based Branding, Leadership
Hi Hurray! You’ve realized we’re not just nutty spiritualists waiting for the clouds to part and money to fall like a tender rain. We are unabashed capitalists. Free marketeers. Supporters …
We do retreats. Do you?
Filed Under: 21st Century Branding, Workshops
We never used to retreat this much. Ever. (In fact, Justin thought retreats were kind of lame.) But in building a virtual team and working from far-flung corners of the …
Who the heck is my target audience?
Filed Under: 21st Century Branding, Beliefs-Based Branding
Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Let’s start with this …
Change: Why Not Love It?
Filed Under: 21st Century Branding, Beliefs-Based Branding
Leaders who have yet to embrace change are at a distinct disadvantage. Those who fear change they do not understand very well may be opting out of modern business. Read: …
Why is marketing so overwhelming?
Filed Under: 21st Century Branding, Beliefs-Based Branding
Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Marketing is overwhelming. What …
