2019 Marketing Strategy
  • November 19, 2018
  • ROOT + RIVER

Ungrateful about marketing?

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Marketing is a little bit like a Rodney Dangerfield quote. It can’t get no respect. Everybody in the business wants great marketing and basically nobody wants to do great marketing. …

Director of Marketing Nothing
  • November 02, 2018
  • ROOT + RIVER

You’re in charge of marketing, right? No. You’re not.

There’s this paradox about being responsible for the marketing of an organization: You are “in charge” of the brand and at the same time, you are not in charge of …

Hand Heart
  • May 08, 2018
  • ROOT + RIVER

Market As You Would Like To Be Marketed To

By Emily Soccorsy + Justin Foster In our world, the most egregious violators of the Golden Rule are marketers. By in large, they do not market unto others as they …

Hold this Position
  • October 13, 2017
  • ROOT + RIVER

How do we create a market position?

Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Like “authenticity,” “story” and …

Root and River team silly
  • October 09, 2017
  • ROOT + RIVER

We do retreats. Do you?

We never used to retreat this much. Ever. (In fact, Justin thought retreats were kind of lame.) But in building a virtual team and working from far-flung corners of the …

drawing of woman
  • October 09, 2017
  • ROOT + RIVER

Who the heck is my target audience?

Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Let’s start with this …