• December 13, 2019

How Do I Do Big Marketing With A Small Team?

As the director of marketing, you are one person. You are one person who acts as the chief mouthpiece, the brilliant broadcaster and the tenacious town crier for your big …

Read Me
  • March 08, 2019

An Open Letter

Filed Under:

Branding is a force for good. Let us ask you a few uncomfortable questions (because we love inquiry): Is it important to you how you show up in the world? …

Hand Heart
  • May 08, 2018

Market As You Would Like To Be Marketed To

By Emily Soccorsy + Justin Foster In our world, the most egregious violators of the Golden Rule are marketers. By in large, they do not market unto others as they …

  • February 06, 2018

Synthesis Episode 4: How to Make Deep Connections, a Conversation with Kristi Hall

EPISODE 4: Kristi Hall  LISTEN HERE (video + audio) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the …

Why is marketing so overwhelming?
  • September 29, 2017

Why is marketing so overwhelming?

Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Marketing is overwhelming. What …