Find the Flow, F (orget) the Formula
Filed Under: 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding, Leadership, Marketing
By Emily Soccorsy and Justin Foster The marketing world is over-saturated with formulas. This is because formulas are intended to remove uncertainty. And because uncertainty is the boondoggle of human …
Amor Fati and Your Brand
Filed Under: 21st Century Branding, Intrinsic Branding, Leadership
As humans we love to quantify. Predict. Determine. Forecast. Around 300,000 years ago (when we as a human race began) predicting, determining and developing and sharing systems of knowing provided …
