Wanted ROI or Nada
  • December 03, 2018
  • ROOT + RIVER

You Don’t Need a Marketing Agency

By Emily Soccorsy + Justin Foster Small business owners are in a bit of a conundrum when it comes to marketing. You can either do it yourself or bring in …

Director of Marketing Nothing
  • November 02, 2018
  • ROOT + RIVER

You’re in charge of marketing, right? No. You’re not.

There’s this paradox about being responsible for the marketing of an organization: You are “in charge” of the brand and at the same time, you are not in charge of …

drawing
  • October 01, 2018
  • ROOT + RIVER

What is your brand’s MLE (minimum level of excellence)?

By Emily Soccorsy and Justin Foster A brand is an organic, living thing. It is both a practice and a discipline. And yet there is also a baseline, or minimum, …

Ego Kills
  • September 07, 2018
  • ROOT + RIVER

Why Ego Kills Brands

By Emily Soccorsy + Justin Foster To be a leader you need a healthy ego. Leading with your ego will kill your brand. Discuss. Not sure what to discuss? We …

Your Brand
  • August 14, 2018
  • ROOT + RIVER

How to Turn Brand Anxiety into Brand Intelligence

By Emily Soccorsy + Justin Foster You’ve been going along and growing your company. You are a good leader, and you have a good heart. And you are good at …

Hand Heart
  • May 08, 2018
  • ROOT + RIVER

Market As You Would Like To Be Marketed To

By Emily Soccorsy + Justin Foster In our world, the most egregious violators of the Golden Rule are marketers. By in large, they do not market unto others as they …

Phone
  • April 03, 2018
  • ROOT + RIVER

3 Corporate Habits that Will Crush Your Entrepreneurial Spirit

We heart entrepreneurial people. We heart them wherever they may be, and whenever they might find us. In the last year, we’ve seen an increasing number of what we term …

Order
  • March 19, 2018
  • ROOT + RIVER

Amor Fati and Your Brand

As humans we love to quantify. Predict. Determine. Forecast. Around 300,000 years ago (when we as a human race began) predicting, determining and developing and sharing systems of knowing provided …

Kristi
  • February 06, 2018
  • ROOT + RIVER

Synthesis Episode 4: How to Make Deep Connections, a Conversation with Kristi Hall

EPISODE 4: Kristi Hall  LISTEN HERE (video + audio) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the …

Campfire
  • January 24, 2018
  • ROOT + RIVER

Why You Should Stop Saying, “I Don’t Have a Story”

By Jennifer Lawhead “I have nothing to say.” “I don’t have an exciting story to tell.” “I’m just a typical business owner.” When I work with clients to help them …

Know Thyself
  • January 08, 2018
  • ROOT + RIVER

Know Thyself: A 21st Century Branding Principle

One of the most surprising moments of a Root Session is when our beloved client has the realization their brand was already inside of them. We did not tell them …

In the New Year we resolve
  • December 28, 2017
  • ROOT + RIVER

A Very Different Kind of New Year’s Resolution…

New Year’s resolutions are lame.  For the most part, anyway. They are generally some in-the-moment super important idea abandoned as quickly as a battery-less toy on Christmas morning. But setting …