Planning for 2021 is foolish: Question instead
Filed Under: 21st Century Branding, Intrinsic Branding, Marketing
A plan is a method for achieving an end, so says Merriam-Webster. If 2020 has taught us anything, it’s that relying too heavily on the solidity of your plans is …
Bored of Marketing? Have More Fun! An Interview with Misty Megia
Filed Under: Intrinsic Branding
Q: Who are you and what do you do? I am Misty Megia, I am a CEO/Creative Producer and Business Strategist. Q: Do you have any nicknames you care to …
Branding is Still a Performance
Filed Under: Intrinsic Branding
Authenticity. Vulnerability. Transparency. Being more human. These are the standards of a modern brand. Branding is still a performance, and a powerful one. But it’s not a performance built on …
Why We Always ‘Love Them Where They’re At’
Filed Under: Intrinsic Branding
“I haven’t made any progress since we last met,” a former client said to us when she came to a recent Root + River event. Her shoulders lowered slightly …
Mission Statements Suck
Filed Under: Intrinsic Branding
They don’t suck because they are a bad idea or because they don’t carry within them sound notions around why you are doing what you do. They suck because they …
