• September 30, 2020
  • ROOT + RIVER

Planning for 2021 is foolish: Question instead

A plan is a method for achieving an end, so says Merriam-Webster. If 2020 has taught us anything, it’s that relying too heavily on the solidity of your plans is …

Misty Megia
  • August 04, 2020
  • ROOT + RIVER

Bored of Marketing? Have More Fun! An Interview with Misty Megia

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Q: Who are you and what do you do? I am Misty Megia, I am a CEO/Creative Producer and Business Strategist. Q: Do you have any nicknames you care to …

  • July 08, 2020
  • ROOT + RIVER

Branding is Still a Performance

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Authenticity. Vulnerability. Transparency. Being more human. These are the standards of a modern brand.  Branding is still a performance, and a powerful one. But it’s not a performance built on …

Root And River Blog Love Them Where Theyre At
  • February 24, 2020
  • ROOT + RIVER

Why We Always ‘Love Them Where They’re At’

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  “I haven’t made any progress since we last met,” a former client said to us when she came to a recent Root + River event. Her shoulders lowered slightly …

Mission
  • February 10, 2020
  • ROOT + RIVER

Mission Statements Suck

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They don’t suck because they are a bad idea or because they don’t carry within them sound notions around why you are doing what you do.  They suck because they …