By Emily Soccorsy + Justin FosterIn our world, the most egregious violators of the Golden Rule are marketers.By in large, they do not market unto others as they would like to be marketed unto.Sadly, the marketing industry supports this disconnection between humanity and marketing.Way too many marketers go for tactics that use the ball peen hammers of coercion, scarcity, and intrusive, ...
Synthesis Episode 6: Kristin Romaine – Bringing Joy to Community Building
EPISODE 5: Kristin RomaineLISTEN HERE (audio) Part I Part IISynthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the world differently.Our sixth episode of Synthesis featured our visit with Kristin Romaine, who is the founder and chief innovator and social impact artist at her company, Like the Lettuce.Kristin is ...
3 Corporate Habits that Will Crush Your Entrepreneurial Spirit
We heart entrepreneurial people. We heart them wherever they may be, and whenever they might find us.In the last year, we’ve seen an increasing number of what we term ATLs, or “about-to-launch,” folks who have finally found the corporate structure too oppressive to their souls to abide any longer. As they prepare their escape, they reach out to us. We meet at the junction and help ...
Synthesis Episode 5: Elijah May on the Human Experience
EPISODE 5: Elijah MayLISTEN HERE (video + audio) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the world differently.Our fifth episode of Synthesis featured our visit with The Experience Company co-founder, Elijah May. A breath of fresh air, a paradox, a success story, Elijah is exactly what we try to bring to ...
Amor Fati and Your Brand
As humans we love to quantify. Predict. Determine. Forecast.Around 300,000 years ago (when we as a human race began) predicting, determining and developing and sharing systems of knowing provided us humans with the opportunity to, well, not get eaten.So we became pretty attached to these systems. And we carried them through the various phases and eras of human evolution. These ...
Why You Should Stop Saying, “I Don’t Have a Story”
By Jennifer Lawhead“I have nothing to say.”“I don’t have an exciting story to tell.”“I’m just a typical business owner.”When I work with clients to help them tell their stories, I’m usually met with one or more of these excuses.I get it. I’ve long been this person too, who didn’t feel I had anything extraordinary to say to the world. I haven’t survived a life-threatening ...
Know Thyself: A 21st Century Branding Principle
One of the most surprising moments of a Root Session is when our beloved client has the realization their brand was already inside of them. We did not tell them what their brand is. They discovered it.How is this possible?It’s been taught that branding is an external thing. Something you want to be, some construct you build, one aspirational and slightly delusional brick at a time. The ...