beliefs

We are five years into the Human Age. In the 21st century, leaders must go beyond taking care of their people to embodying a new level of caring for people. …

You might not think compassion has much to do with branding. We don’t like to disagree. Actually, that’s not true. We do like to disagree. (See what we did there?) …

Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Like “authenticity,” “story” and …

Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Let’s start with this …

Leaders who have yet to embrace change are at a distinct disadvantage. Those who fear change they do not understand very well may be opting out of modern business. Read: …

Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Marketing is overwhelming. What …

Defiance: it’s one of the most underrated qualities for modern-day leaders. But, maybe defiance isn’t what you think. Read our #facesofrootandriver quotes about what defiance means to us, and how …

“You talk a lot about mission. But what does my mission have to do with my business or my career?” Editor’s Note: The questions you don’t ask could hold the …

Emily Soccorsy and Justin Foster are from Root + River. They are brand strategists and marketers who believe that your brand is how other people experience what you believe. In this …

And when will it work? By Emily Soccorsy One of the most frequently asked questions we receive is: How do I know if my brand needs a refresh?  (We are …