Tell me a story
  • May 09, 2019
  • ROOT + RIVER

Don’t Tell Stories. Excavate Them. By Jennifer Lawhead

“That’s the story!” I exclaimed to a client on a recent storytelling and content coaching call. If I’ve learned anything from our clients recently, it’s this: when it comes to …

Marcia Reynolds
  • May 08, 2019
  • ROOT + RIVER

Synthesis Episode #12: Marcia Reynolds On How Coaching Can Shift Living

As Our twelfth episode features Marcia Reynolds, Psy D., Marcia is the author of three books, The Discomfort Zone, Outsmart Your Brainand Wander Woman, with a fourth book on coaching …

Wanted ROI or Nada
  • December 03, 2018
  • ROOT + RIVER

You Don’t Need a Marketing Agency

By Emily Soccorsy + Justin Foster Small business owners are in a bit of a conundrum when it comes to marketing. You can either do it yourself or bring in …

Director of Marketing Nothing
  • November 02, 2018
  • ROOT + RIVER

You’re in charge of marketing, right? No. You’re not.

There’s this paradox about being responsible for the marketing of an organization: You are “in charge” of the brand and at the same time, you are not in charge of …

drawing
  • October 01, 2018
  • ROOT + RIVER

What is your brand’s MLE (minimum level of excellence)?

By Emily Soccorsy and Justin Foster A brand is an organic, living thing. It is both a practice and a discipline. And yet there is also a baseline, or minimum, …