3 Unexpected Ways to Share Your Story
Filed Under: Story
By Jennifer Lawhead The biggest mistake I see businesses make with storytelling is they put it in a box. That box is assigned to the marketing team where they are …
Why is marketing so hard right now?
Filed Under: Marketing
Branding and marketing have never been easy. But throw in a pandemic, social and political unrest and a recession and that will complicate things a bit more. So no shame …
Bored of Marketing? Have More Fun! An Interview with Misty Megia
Filed Under: Intrinsic Branding
Q: Who are you and what do you do? I am Misty Megia, I am a CEO/Creative Producer and Business Strategist. Q: Do you have any nicknames you care to …
Podcast Guests on Beyond Better with Stacey Ennis
Filed Under: Podcast
I’m joined this week by “brand alchemists,” Justin Foster and Emily Soccorsy of Root + River. We talk about their novel approach to branding: starting on the inside with deep …
When You Brand from Your Beliefs, Marketing Execution Reveals Itself
Filed Under: Story
Sara Hertrampf, Sales & Marketing Manager, looked around in amazement at a packed house in October 2019. Filling the Alpine Communications event were business owners, community leaders and economic development …
Branding is Still a Performance
Filed Under: Intrinsic Branding
Authenticity. Vulnerability. Transparency. Being more human. These are the standards of a modern brand. Branding is still a performance, and a powerful one. But it’s not a performance built on …
The Marketing Metric That Matters the Most
Filed Under: Marketing
By Jennifer Lawhead When I was 16-years-old, I gave a friend a piece of advice that I don’t remember. How do I know it actually happened, you may ask, since …
Podcast Guests on Creative Warriors
Filed Under: Podcast
Emily and Justin are the founders of the intrinsic brand practice, Root + River and the co-authors of “Rooting Up: Essays on Modern Branding.” Working with heart-based leaders, they believe …
Doers v. Thinkers
Filed Under: Story
By Cat Weise Freshmen year in college, I lived on the same floor with a bunch a young, smart women. One decided she had a new theory about the world as …
Your audience is practicing attention curation. Are you?
Filed Under: Beliefs-Based Branding, Humanistic Marketing
Unless you intentionally live in a self-created bubble, everyone and everything is trying to get your attention at all times. Therefore, we don’t give our attention for any length of …
This is who we are
Filed Under: Leadership
Injustice in our country must be addressed. It begins, as all deep work does, by looking inward. This is precisely what Michelle Obama highlighted in her public statement May 30, …
How Branding Led to a $8M Revenue Increase
Filed Under: Story
By Jennifer Lawhead We always say, “a strong brand solves a thousand business problems.” When a business moves away from obsessing about bottom lines, profitability and ROI, and instead adopts …