• September 30, 2020
  • ROOT + RIVER

Planning for 2021 is foolish: Question instead

A plan is a method for achieving an end, so says Merriam-Webster. If 2020 has taught us anything, it’s that relying too heavily on the solidity of your plans is …

  • September 03, 2020
  • ROOT + RIVER

How do I do biz dev now?

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Even as we’ve settled into routines around working remotely, meeting virtually, and supervising online learning, many of us still seem stuck when it comes to how to carry on doing …

  • August 06, 2020
  • ROOT + RIVER

Why is marketing so hard right now?

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Branding and marketing have never been easy. But throw in a pandemic, social and political unrest and a recession and that will complicate things a bit more. So no shame …

  • July 02, 2020
  • ROOT + RIVER

The Marketing Metric That Matters the Most

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By Jennifer Lawhead When I was 16-years-old, I gave a friend a piece of advice that I don’t remember. How do I know it actually happened, you may ask, since …

  • December 13, 2019
  • ROOT + RIVER

How Do I Do Big Marketing With A Small Team?

As the director of marketing, you are one person. You are one person who acts as the chief mouthpiece, the brilliant broadcaster and the tenacious town crier for your big …