• December 13, 2019
  • ROOT + RIVER

How Do I Do Big Marketing With A Small Team?

As the director of marketing, you are one person. You are one person who acts as the chief mouthpiece, the brilliant broadcaster and the tenacious town crier for your big …

untitled artwork
  • September 24, 2019
  • ROOT + RIVER

The Future of Your Brand Starts Now

By Emily Soccorsy and Justin Foster One of the downsides of being an engaged leader in a company is that you really want the company to succeed.  You want the …

Fear Brand
  • July 16, 2019
  • ROOT + RIVER

What Fear Does to Your Brand

In our work as brand excavators and strategists, we are not working to shoehorn your brand or business into a pre-set market position that we’ve deemed advantageous. That’s Old World …

Off the Record
  • June 27, 2019
  • ROOT + RIVER

The Off-The-Record Factor: Share Stories You’d Normally Hide

If you were being interviewed by The New York Times about the success of your brand, what would you say? (I’ll give you a moment). Would you explain how you made …

Root and River Brand Lab
  • June 26, 2019
  • ROOT + RIVER

BrandLab Attendee, We’d Like You to Meet Someone. Yourself.

When is the last time you raced against your buddies to make and fly a paper airline? Or when have you last handwritten something sacred and private, folded it up …

Tell me a story
  • May 09, 2019
  • ROOT + RIVER

Don’t Tell Stories. Excavate Them. By Jennifer Lawhead

“That’s the story!” I exclaimed to a client on a recent storytelling and content coaching call. If I’ve learned anything from our clients recently, it’s this: when it comes to …

Marcia Reynolds
  • May 08, 2019
  • ROOT + RIVER

Synthesis Episode #12: Marcia Reynolds On How Coaching Can Shift Living

As Our twelfth episode features Marcia Reynolds, Psy D., Marcia is the author of three books, The Discomfort Zone, Outsmart Your Brainand Wander Woman, with a fourth book on coaching …

Read Me
  • March 08, 2019
  • ROOT + RIVER

An Open Letter

Filed Under:

Branding is a force for good. Let us ask you a few uncomfortable questions (because we love inquiry): Is it important to you how you show up in the world? …

Campfire
  • January 24, 2018
  • ROOT + RIVER

Why You Should Stop Saying, “I Don’t Have a Story”

By Jennifer Lawhead “I have nothing to say.” “I don’t have an exciting story to tell.” “I’m just a typical business owner.” When I work with clients to help them …

In the New Year we resolve
  • December 28, 2017
  • ROOT + RIVER

A Very Different Kind of New Year’s Resolution…

New Year’s resolutions are lame.  For the most part, anyway. They are generally some in-the-moment super important idea abandoned as quickly as a battery-less toy on Christmas morning. But setting …

Welcome to the Human Age
  • November 24, 2017
  • ROOT + RIVER

What does culture have to do with brand?

We are five years into the Human Age. In the 21st century, leaders must go beyond taking care of their people to embodying a new level of caring for people. …

Rose Fass
  • November 21, 2017
  • ROOT + RIVER

Synthesis Episode 2: Being an Agent for Change, A Conversation with Rose Fass

EPISODE 2: Rose Fass, CEO of Fassforward, Agent for Transformation Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see …