Market As You Would Like To Be Marketed To
Filed Under: 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding
By Emily Soccorsy + Justin Foster In our world, the most egregious violators of the Golden Rule are marketers. By in large, they do not market unto others as they …
3 Corporate Habits that Will Crush Your Entrepreneurial Spirit
Filed Under: 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding, Leadership
We heart entrepreneurial people. We heart them wherever they may be, and whenever they might find us. In the last year, we’ve seen an increasing number of what we term …
Synthesis Episode 4: How to Make Deep Connections, a Conversation with Kristi Hall
Filed Under: 21st Century Branding, Leadership, Synthesis
EPISODE 4: Kristi Hall LISTEN HERE (video + audio) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the …
Why You Should Stop Saying, “I Don’t Have a Story”
Filed Under: 21st Century Branding, Intrinsic Branding
By Jennifer Lawhead “I have nothing to say.” “I don’t have an exciting story to tell.” “I’m just a typical business owner.” When I work with clients to help them …
Know Thyself: A 21st Century Branding Principle
Filed Under: 21st Century Branding, Intrinsic Branding, Leadership
One of the most surprising moments of a Root Session is when our beloved client has the realization their brand was already inside of them. We did not tell them …
A Very Different Kind of New Year’s Resolution…
Filed Under: 21st Century Branding, Beliefs-Based Branding
New Year’s resolutions are lame. For the most part, anyway. They are generally some in-the-moment super important idea abandoned as quickly as a battery-less toy on Christmas morning. But setting …
How much money should I spend on marketing?
Filed Under: 21st Century Branding, Beliefs-Based Branding, Case Studies
As little as possible, mate. Surprised? You’ve been taught to believe that marketing is a cost center. You’ve been trained to think that when you invest in marketing you are …
Synthesis Episode 3: Cort Dial: An Unconventional Take on the Crisis in Leadership
Filed Under: 21st Century Branding, Leadership, Synthesis
EPISODE 3: Cort Dial, author, speaker, leader whisperer LISTEN HERE (video + audio) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and …
What does culture have to do with brand?
Filed Under: 21st Century Branding, Beliefs-Based Branding, Leadership
We are five years into the Human Age. In the 21st century, leaders must go beyond taking care of their people to embodying a new level of caring for people. …
Synthesis Episode 1: Why Digital Learning Still a Mystery to So Many
Filed Under: Leadership, Synthesis
EPISODE 1: Treion Muller and Digital Transformation LISTEN HERE Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the …
How do I monetize my talents?
Filed Under: 21st Century Branding, Beliefs-Based Branding, Leadership
Hi Hurray! You’ve realized we’re not just nutty spiritualists waiting for the clouds to part and money to fall like a tender rain. We are unabashed capitalists. Free marketeers. Supporters …
Compassion makes branding better
Filed Under: 21st Century Branding, Beliefs-Based Branding, Social Media
You might not think compassion has much to do with branding. We don’t like to disagree. Actually, that’s not true. We do like to disagree. (See what we did there?) …
