• December 13, 2019
  • ROOT + RIVER

How Do I Do Big Marketing With A Small Team?

As the director of marketing, you are one person. You are one person who acts as the chief mouthpiece, the brilliant broadcaster and the tenacious town crier for your big …

Tell me a story
  • May 09, 2019
  • ROOT + RIVER

Don’t Tell Stories. Excavate Them. By Jennifer Lawhead

“That’s the story!” I exclaimed to a client on a recent storytelling and content coaching call. If I’ve learned anything from our clients recently, it’s this: when it comes to …

Marcia Reynolds
  • May 08, 2019
  • ROOT + RIVER

Synthesis Episode #12: Marcia Reynolds On How Coaching Can Shift Living

As Our twelfth episode features Marcia Reynolds, Psy D., Marcia is the author of three books, The Discomfort Zone, Outsmart Your Brainand Wander Woman, with a fourth book on coaching …

synthesis
  • February 11, 2019
  • ROOT + RIVER

Synthesis Episode #11: Justin Zoradi on Incompleteness, Resistance and Pursuing Your Time

LISTEN HERE (audio + video) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the world differently. Our eleventh …

Wanted ROI or Nada
  • December 03, 2018
  • ROOT + RIVER

You Don’t Need a Marketing Agency

By Emily Soccorsy + Justin Foster Small business owners are in a bit of a conundrum when it comes to marketing. You can either do it yourself or bring in …

2019 Marketing Strategy
  • November 19, 2018
  • ROOT + RIVER

Ungrateful about marketing?

Filed Under:

Marketing is a little bit like a Rodney Dangerfield quote. It can’t get no respect. Everybody in the business wants great marketing and basically nobody wants to do great marketing. …

Ego Kills
  • September 07, 2018
  • ROOT + RIVER

Why Ego Kills Brands

By Emily Soccorsy + Justin Foster To be a leader you need a healthy ego. Leading with your ego will kill your brand. Discuss. Not sure what to discuss? We …

Allen Gannett
  • June 12, 2018
  • ROOT + RIVER

Synthesis Episode 7: CEO Allen Gannett – On Knowing Who You Are + Tackling Creativity

EPISODE 7: Allen Gannett LISTEN HERE (audio + video) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the …

Hand Heart
  • May 08, 2018
  • ROOT + RIVER

Market As You Would Like To Be Marketed To

By Emily Soccorsy + Justin Foster In our world, the most egregious violators of the Golden Rule are marketers. By in large, they do not market unto others as they …

Kristin Romaine
  • May 08, 2018
  • ROOT + RIVER

Synthesis Episode 6: Kristin Romaine – Bringing Joy to Community Building

EPISODE 5: Kristin Romaine LISTEN HERE (audio) Part I    Part II Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us …

Man
  • March 20, 2018
  • ROOT + RIVER

Synthesis Episode 5: Elijah May on the Human Experience

EPISODE 5: Elijah May LISTEN HERE (video + audio) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the …

Kristi
  • February 06, 2018
  • ROOT + RIVER

Synthesis Episode 4: How to Make Deep Connections, a Conversation with Kristi Hall

EPISODE 4: Kristi Hall  LISTEN HERE (video + audio) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the …