Category Development

In the summer of 2021, established mortgage industry executives and lifelong friends, Stuart, Ryan and Jeremy, decided to finally follow their dreams and start their own mortgage company. Their aim …

Neil Edwards does what he does for the sake of humanity. He wants to see leaders move from leading some to leading everyone. Neil came to us with a desire …

Bridgeway Capital Management had grown accustomed to its quiet way of serving its clients, but saw a significant opportunity to finally tell the remarkable story of Bridgeway. Since its inception, …

Before starting her consultancy, Jina Etienne worked as a CPA in public accounting for over 25 years. She came to Root + River knowing that she could reach more of …

Beginning from scratch, and without any brand message or specific language to match this distinct property, Brian, the owner, and Loren, marketing leader and partner, behind The Little Daisy, crossed …

Established in 1892, before Arizona became a state, Valley of the Sun YMCA is a 130-year-old nonprofit with deep ties to the community. Their CEO  approached Root + River because …

Terri Broussard Williams was an accomplished lobbyist and executive who for years had been planning on developing her own personal brand.  When she came to Root + River, she had …

Caretaker had been serving Arizona and Colorado for over 35 years when they came to us seeking support to reignite the brand mission, message. Its leaders were grounded and people-oriented …

We first met Amber Buck Setter when she was leaving corporate accounting and moving into a coaching, speaking and consulting practice.  She was seeking bold messaging that reflected her vision …

Upbring had all of the makings of an excellent brand — a worthy mission, a track record of amazing work in the community and a talented team full of rich …