branding

By Emily Soccorsy and Justin Foster One of the downsides of being an engaged leader in a company is that you really want the company to succeed.  You want the …

Emily Soccorsy and Justin Foster are co-founders of intrinsic branding practice Root + River. They have combined their experience and expertise in branding and passion for personal growth to guide individuals in combining authentic …

In our work as brand excavators and strategists, we are not working to shoehorn your brand or business into a pre-set market position that we’ve deemed advantageous. That’s Old World …

If you were being interviewed by The New York Times about the success of your brand, what would you say? (I’ll give you a moment). Would you explain how you made …

When is the last time you raced against your buddies to make and fly a paper airline? Or when have you last handwritten something sacred and private, folded it up …

In this episode, hosts Elias and Mark (both from Marketing Guys) have an interview with Justin Foster and Emily Soccorsy from Root + River. They co-founded Root+River and share useful …

By Emily Soccorsy + Justin Foster One of the greatest pains of modern thinking is our addiction to dualism. While we are used to seeing this us-versus-them, black-or-white approach in …

“That’s the story!” I exclaimed to a client on a recent storytelling and content coaching call. If I’ve learned anything from our clients recently, it’s this: when it comes to …

As Our twelfth episode features Marcia Reynolds, Psy D., Marcia is the author of three books, The Discomfort Zone, Outsmart Your Brainand Wander Woman, with a fourth book on coaching …

By Emily Soccorsy and Justin Foster The marketing world is over-saturated with formulas. This is because formulas are intended to remove uncertainty. And because uncertainty is the boondoggle of human …

Today we’re talking about the birds and the bees… Really… How to understand where a brand comes from and how to talk about your brand in any conversation Now we’re …

Telling Your Small Business Brand Story (17:37), with branding experts Emily Soccorsy & Justin Foster. Emily and Justin are the co-founders of the branding practice Root + River. They share their entrepreneurial …