candle llustration
  • March 16, 2020
  • ROOT + RIVER

A Word, Please

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This is not another post about COVID-19.  This is about you. It’s to issue a clear and kind “hello” to your soul in the midst of chaos and uncertainty. We …

Believe
  • March 09, 2020
  • ROOT + RIVER

Your beliefs are NOT separate from the business

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Beliefs, as a component of brands, are one of those good news/bad news stories.  Good news: as business leaders, we’ve evolved. We recognize a business needs a deeper set of …

  • December 13, 2019
  • ROOT + RIVER

How Do I Do Big Marketing With A Small Team?

As the director of marketing, you are one person. You are one person who acts as the chief mouthpiece, the brilliant broadcaster and the tenacious town crier for your big …

untitled artwork
  • September 24, 2019
  • ROOT + RIVER

The Future of Your Brand Starts Now

By Emily Soccorsy and Justin Foster One of the downsides of being an engaged leader in a company is that you really want the company to succeed.  You want the …

Fear Brand
  • July 16, 2019
  • ROOT + RIVER

What Fear Does to Your Brand

In our work as brand excavators and strategists, we are not working to shoehorn your brand or business into a pre-set market position that we’ve deemed advantageous. That’s Old World …