3 Corporate Habits that Will Crush Your Entrepreneurial Spirit

  By Emily Soccorsy + Justin Foster We heart entrepreneurial people. We heart them wherever they may be, and whenever they might find us. In the last year, we’ve seen […]

A Very Different Kind of New Year’s Resolution…

New Year’s resolutions are lame.  For the most part, anyway. They are generally some in-the-moment super important idea abandoned as quickly as a battery-less toy on Christmas morning. But setting […]

How much money should I spend on marketing?

As little as possible, mate. Surprised? You’ve been taught to believe that marketing is a cost center. You’ve been trained to think that when you invest in marketing you are […]

What does culture have to do with brand?

We are five years into the Human Age. In the 21st century, leaders must go beyond taking care of their people to embodying a new level of caring for people. […]

Synthesis Episode 2: Being an Agent for Change, A Conversation with Rose Fass

EPISODE 2: Rose Fass, CEO of Fassforward, Agent for Transformation Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see […]

How do I monetize my talents?

Hurray! You’ve realized we’re not just nutty spiritualists waiting for the clouds to part and money to fall like a tender rain. We are unabashed capitalists. Free marketeers. Supporters of […]

Compassion makes branding better

You might not think compassion has much to do with branding. We don’t like to disagree. Actually, that’s not true. We do like to disagree. (See what we did there?) […]

I’m ready to tell my story. Where do I start?

First, congratulations to you. You’ve discovered the work that’s behind you is not the work that’s in front of you. It’s not your life’s work. It’s not what lies at […]

How to plan your year-end meeting

October 16, 2017 // Emily // No Comments // Posted in Beliefs-Based Branding
Your end-of-year retreat is the beginning of something new, and the celebration of something old. It gives you and your team crucial time to see your future and celebrate the […]

How do we create a market position?

Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Like “authenticity,” “story” and […]
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